I build brand worlds and the infrastructure that powers them.
Bringing product, culture, and community into the same room.
Award-winning creative producer, based in Los Angeles.
Currently Senior Creative Producer at Puffco ⇣⇣⇣
Puffco is a design-led consumer technology company redefining its category through product innovation and cultural brand building. I lead production across brand campaigns, product launches, and identity initiatives - translating strategy into scalable creative across digital, retail, and experiential channels.
Design-forward, never gatekept.Our devices are meant to be accessible and I prioritize inclusive casting & storytelling to reflect that.Partnered with Action Bronson - a longtime advocate for hash and refined consumption - to ensure our launch felt natural, not staged.Brooklyn, NY ❂ Full Video
From merch to product launches - I align characters, storytelling, and design details so the work resonates across the full spectrum of our community.
Puffcon is Puffco’s largest activation located at Los Angeles Center Studios - it's our festival celebrating product, community, music, food, and innovation. I lead production and strategy from concept through execution, aligning creative, budget, vendors, and live operations while curating the experiential ecosystem - from talent care and specialty activations to creator spaces and full-scale content capture - ensuring a cohesive, unforgettable experience.
For Puffcon 2025, I introduced Peaky - a custom-built mascot inspired by our flagship product, the Peak Pro - as a living extension of the brand. Designed to move fluidly through every layer of the festival - backstage, on stage, in the crowd, and within VIP spaces. Peaky became a dynamic storytelling device that connected product and community in real time. What began as an experiential detail quickly evolved into a cultural highlight, driving organic engagement, social amplification, and becoming one of the most talked-about moments of the weekend.
